It’s true, even as Americans complain about their email inboxes, email marketing is still one of the most effective ways to reach your audience. But that study is from 2014, which begs the question, ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “It’s Time to Get Serious About AI’s Business Value.” This ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found. More than 55% of Bynder's clients surveyed use AI to generate content drafts and enhance their SEO.

Omnichannel marketing is a key strategy to reach Generation Z with 88% of people born since 1997 saying they want brand experiences among digital and physical channels. More than half (54%) of the ...