After a brief hiatus from the Two Guys in 2010 and 2011, a lot of consumers demanded that they come back because they loved the campaign so much.

Dive Insight: After changing agencies last year, Sonic Drive-In is out with new ads and a brand refresh that mark a shift away from its long-running "Two Guys" ads. The new approach is likely to boost ...

Why Sonic drove away from in-car commercials for its latest campaign CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands’ bespoke media unit ...

Sonic’s challenge, she noted, is to retain its brand identity and show up in unique ways to consumers, something it tackled in a major way in 2020 when it swapped the longtime pitchmen from its “Two ...

Kevin Durant's season was cut short due to injury, but it appears he's getting closer to returning to original form. At least in these commercials anyway. Durant is a "brand ambassador" with Sonic ...

Inspire Brands has turned up the innovation at Sonic Drive-In over recent months. In late February, it introduced a new advertising campaign and brand identity for the 3,500-unit chain, which Inspire ...

You may not know their names, but you've more than likely seen them on TV. The two guys from the sonic commercials, who love to pop in for a bite at America's drive-in, have in their own right ...

High-paying gigs, such as a national Sonic Drive-In commercial and cardiovascular drug campaign, are casting talent.