"Both FGC and UGC influence customer-based brand equity, but only firm-generated content's source credibility enhances brand equity; the credibility of UGC does not. Brand equity acts as a full ...

Authentic content now drives social success, but bandwidth limits teams. Here's how to scale content creation with smarter workflows, UGC and trusted voices.

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

What happens when the very platforms designed to connect us become overrun by machines? Imagine scrolling through your favorite social media feed, only to realize that the witty captions, stunning ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

OpenAI has announced plans to launch a new social media platform designed to tackle the challenges posed by the proliferation of AI-generated content and online bots. This initiative represents a ...

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