In a conversation ahead of Wednesday’s release, Edouard Meylan, H. Moser & Cie.’s CEO, says he was initially resistant to making a smartwatch but eventually saw a way in for the brand.

Formula 1 racing is hotter than tennis and golf these days, certainly in terms of watch sponsorships. H. Moser & Cie's Streamliner Alpine Drivers Edition joins the fray.

In a conversation ahead of its release, Edouard Meylan, H. Moser & Cie.’s CEO, says he was initially resistant to making a smartwatch but eventually saw a way in for the brand.