Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20.

Amazon's new online discount service, Amazon Haul, has products priced at $25 or less. It's a move to offset shoppers' move to Temu and Shein.

Sign me up! With the debut of Amazon Haul in beta form this week, we’re finally getting a glimpse of the company’s long-awaited response to Temu and Shein, the discount e-commerce platforms for the TikTok generation that have turned online shopping into something that feels more like playing a game.

Amazon launched a new discount marketplace Wednesday promoting "crazy low prices" that competes with Temu, Shein and TikTok Shop. Why it matters: Price-sensitive consumers have been "trading down" to cheaper goods to save money while retailers have been promoting store brands.

Amazon announced this week in a blog post the launch of its shopping app and mobile website called “Amazon Haul” that will feature a variety of products.

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.

The new Amazon Haul storefront is expected to feature products under $10 and offer free delivery on orders over $25.

Amazon Haul was unveiled Wednesday in beta form, designed to compete with Chinese retailers Temu and Shein on sales of ultra-low price products.