This time around, it comes with a massive surprise, an all-new trailer that could simultaneously transform the leader of the Autobot faction. As per a news story by The Verge, the self-transforming ...

Remember that $700 Optimus Prime Transformers figure that transforms automatically, strikes battle poses, talks, and can be remotely controlled? If you missed it the first time, it’s back, albeit this ...

Less than a year ago, Transformers fans’ mouths stood agape when Hasbro and Robosen Robotics revealed an absolutely amazing, fully programmable, 19-inch tall Optimus Prime figure that could transform ...

In the details Hasbro reveals that this version of Optimus Prime and its accompanying app allow you to use voice activated technologies and letting the Autobot “walk, talk, blast and convert” simply ...

Can't find a PS5 or Xbox Series X but have the money to spend? Why not use it on an Optimus Prime figure that transforms itself? Hasbro announced the high-tech robotics toy at Hasbro Pulse Fan Fest, ...

Update: Hasbro has announced that the Transformers Optimus Prime Auto-Converting Programmable Robot built by Robosen will be returning to Hasbro Pulse this Friday, August 13, at 1 p.m. ET, so make ...

Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299. Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299. Andrew Liszewski is a senior reporter who’s been ...

The Transformers franchise has many iconic characters, featuring heroes and villains that have stuck with fans since they ...

Hasbro and the robotics toy manufacturer Robosen have collaborated to produce the ultimate Transformers toy that truly transforms, following the cinematic release of Transformers: Rise of the Beasts.