We tried Selena Gomez's new Rare Beauty perfume to see how her brand's first-ever fragrance stacks up.

Three scratch-and-sniff billboards for Selena Gomez's Rare Beauty have been installed in Manhattan. When passersby agitate specific areas on the advertisements, they get a whiff of the new Rare ...

Selena Gomez's Rare Beauty has launched its first fragrance, Rare Eau de Parfum. Shop Rare Beauty perfume online here.