Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner, Saadia ...

Olive Garden’s old logo—which, by virtue of how long it’d been around, had achieved something of an iconic status in the universe of sit-down chains—looked like the signature of a teenager who was ...

Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...

NEW BRUNSWICK - Johnson & Johnson, the New Jersey health care giant with a storied history, underwent a reboot on Thursday when it replaced its 136-year-old script logo with a more modern style ...

NFL.com reports the New England Patriots are ditching their cursive and curvy logo for block lettering. Here is an image with the old logo on the left and the new dark blue iteration resting on the ...

The NBA has officially brought back its iconic script logo for the 2022 Finals. In a statement, NBA Chief Marketing Officer Kate Jhaveri said, “The NBA Finals serves as the culmination of our 75th ...