PARIS (Reuters) - Publicis (PUBP.PA), the world's third-largest advertising agency, is to buy U.S.-based digital ad specialist Sapient (SAPE.O) for $3.7 billion (2.31 billion pounds) in cash as it ...

Publicis Sapient will leverage AWS's advanced generative AI services to help enterprises accelerate their digital business transformation journeys and more easily build personalized campaigns and ...

Major shifts in brand spending and expectations, along with increased competition from new players like global consultancies, have forced major advertising holding companies to reckon with their ...

Publicis Groupe says it has learned the mistakes from the problematic acquisition of Sapient and will “not waste time” on integrating its new data marketing purchase, Epsilon. The French advertising ...

SAN DIEGO--(BUSINESS WIRE)--Sapient, a leader in multi-omics discovery, today announced a strategic leadership transition aimed at continued acceleration of its growth and scientific impact. Jonathan ...

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When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...

"Publicis Sapient, who was a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment, is positioned as a forward-thinking partner of AWS, offering industry-specific ...