The superstar is launching her bestselling brand at the beauty retailer with in-store hair treatments and weekly events.

Beyoncé’s Cécred haircare line has officially launched at Ulta Beauty, and it’s not just about products on the shelves. The partnership comes with a luxurious in-store salon experience that gives […] ...

As part of the exclusive partnership, Cécred will be featured in the Ulta Salon and in ‘Cécred Sundays’ events.