Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

The U.S. Federal Trade Commission and a plethora of state consumer protection laws exist to protect consumers from unfair or deceptive advertisers. Because specific laws vary between states and claims ...

It’s a tough world for retailers. New technologies enabling consumers to compare products and prices online have permanently changed the in-store shopping experience. Meanwhile, a sluggish economy and ...