Rolex prices could increase for the second time in 2025 as Donald Trump's tariffs on Switzerland affect luxury watch brands.

Before that became A Thing for watch nerds, it'd be hard to imagine Rolex bringing something quite that specific into the ...

Roger Federer teased the release of the new Rolex Land-Dweller ahead of this year’s Watches and Wonders. Available in 36mm ...

The headliner of Rolex's 2025 releases is a brand-new model called the Oyster Perpetual Land-Dweller, which has just been ...

The new model arrives in platinum, rose gold, and “white Roelseor,” a combination of steel and white gold. All share a ...

While most of the year’s big watch releases drop during Watches & Wonders —which is happening next week in Geneva— Rolex ...

Kristi Noem posted a video from a high-security prison in El Salvador while wearing a watch with an estimated pricetag of $50 ...

With the promise of a load of killer new releases dropping next week, here's what the most knowledge watch heads in the game ...

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in ...

Department of Homeland Security Sec. Kristi Noem visited a notorious Salvadorian prison wearing a Rolex Cosmograph Daytona, ...

Kristi Noem appeared in a video in front of CECOT prisoners in El Salvador wearing a $50k Rolex watch. Human rights groups ...