Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Another straightforward way to make purple as approachable as any other neutral color is to simply style it with a more muted color palette. Whether you opt for black, white, gray, or brown ...

Why We Love It: Gray hair has become ... she really liked how fresh the color looked; her hair felt softer, more moisturized, and even shinier than it had with other purple shampoos.