Two trails in the northern Lower Peninsula are recipients of the 2025 Pure Michigan Trail designation, an annual recognition that spotlights some of the state’s best trail experiences. The Betsie ...

While everyone else was selling destinations full of stimulation, we had to sell the promise of something more…Michigan's authentic magic. We leverage human truths in our story-telling, so that Pure ...

Snap up Michigan items on the fly at Corktown Place Corktown Place, the first 24/7 retail store at Detroit Metropolitan Wayne County Airport (DTW), recently opened in the McNamara Terminal. Named ...

"It's really about what we can do as people to help the place we love, which is Pure Michigan." When the 96-calorie beer is purchased at a partner store or poured at Saugatuck Brewing Company's ...

Manistee County Tourism Authority's Origins Walk project wins the Pure Award at the 2025 Pure Michigan Governor’s Conference ...