Business Wire

PUMA Launches Major Brand Campaign to Strengthen Sports Performance Positioning

PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s ...
Yahoo

Rihanna Reveals Her Childhood Inspired Her to Work With Puma: ‘It’s Like Coming Home’

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

Mike Ashley’s Frasers Has Puma in Its Sights

Mike Ashley's Frasers is the second largest shareholder of Puma after Anta Sports, which holds a 29 percent stake in the ...
Yahoo

Puma Is Doubling Down on Marketing: Inside the Brand’s ‘Go Wild’ Campaign

When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...
Business Wire

PUMA Appoints Julie Legrand to Lead Global Brand Strategy

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

Mike Ashley's Frasers takes near 6% stake in struggling sportswear brand Puma

March 5 (Reuters) - Billionaire Mike Ashley's Frasers has become the second-largest shareholder in sportswear brand Puma ...
Seeking Alpha

Puma: Long-Term Story Intact

Puma brand momentum is a positive catalyst and better supports the company's inventory management. In China, the company managed to outperform Adidas as well as Nike. Puma is still trading at a ...
Retail Dive

Puma’s global brand chief to exit amid marketing reorganization

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...
Seeking Alpha

PUMA: Focus On Brand Rejuvenation And U.S. Market Growth (Rating Upgrade)

Puma aims to grow its market share in the US, and the latest move to establish a new distribution center supports the company's growth ambitions for this specific market. PMMAF has the intention to ...
Retail Dive

Puma names new senior global brand marketer following reorganization

Puma has named Nadia Kokni as vice president of global brand marketing, replacing Richard Teyssier, according to a press release. Kokni, who officially stepped into the job Jan. 1, stands as Puma’s ...

German sports brand Puma records fourth-quarter loss as sales drop

German sportswear maker Puma on Thursday reported a loss in its fourth quarter amid weak sales. The firm also issued a fiscal 2026 outlook, expecting a narrower loss in earnings before interest and ...