This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Near field communication (NFC) ...

Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing. Why? Because personalization is the key success factor for any digital marketing campaign.

The opportunities through location and proximity based mobile advertising are well recognised now, and retailers wanting to increase sales by bringing more people into their store have a variety of ...