At the Programmatic Insider Summit last month, Bret Leece, local chief analytics officer at Initiative, noted that programmatic is changing the nature of relationships between buyers and sellers, ...
In 2014, American Express boldly declared in an RFP to ad tech vendors that it wanted to programmatically transact 100% of its then $128.5 million display budget. Though the statement was later ...
The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...
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