Mobile advertising is increasingly becoming a programmatic buy for advertisers, accounting for two thirds of mobile ad sales in the UK, according to a report. Some 64 per cent of display and video ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, released a report titled “The State of Programmatic Independent Demand,” examining ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

We all can agree that the major topic at Advertising Week this year was programmatic, which has truly hit its stride and is exceeding all expectations for adoption. But to be clear, the buzz was about ...

The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...

“The independent market is in an era of turbo charged growth,” said Katy Loria, CRO, FreeWheel. “This growth is fueled by the increasing adoption of programmatic advertising by marketers, coupled with ...