Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable environment. The move follows the company’s initial rollout of pause ads, ...
NEW YORK and BOCA RATON, Fla., Jan. 07, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad ...
Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...
This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice ...
TripleLift, the leading Creative SSP, is celebrating a milestone year defined by global expansion, accelerated product innovation and partnership momentum across CTV, retail media and programmatic ...
Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...
Things are moving (pardon the pun) FAST in CTV programmatic. Total spend topped $21 billion in 2023, representing roughly 4x growth over the last five years. But if we want to ensure those ad dollars ...
Publishers and advertisers are being offered a new way of properly spacing programmatic ads. ResponsiveAds has launched the Programmatic Fluid 250 AdFormat. This format goes beyond the standard ...
Spotlight Outdoor Ads Ushers in a New Era Of Programmatic, Large-Format Advertising on the Las Vegas Strip as the First Phase of the Vegas Strip Tower Network Goes Live The “Triple Crown” towers ...
At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...
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