Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Competing in a free market populated with giant multinational companies requires the development of new products to maintain a share of the market. As a result, rapid, effective product design and ...

A marketing strategy is simply a clear statement on how a marketing professional intends to present a product to the public, taking into account the target audience, product benefits and marketing ...

This week I wanted to share with you, at least at a high level, a case study in using incentive program data to make meaningful, profitable business change. Although I’m not going to disclose ...