In an age where people stream music instead of buying it, how do you build something equivalent to a pre-order campaign for upcoming releases? The answer is to create a “pre-save” campaign, akin to a ...

In a recent TikTok video, musician Clinton Kane riffs on the push by labels to get fans to pre-save music from artists, even before their songs are released. In the video, his management team demands ...

YouTube Music's latest feature allows users to view and pre-save unreleased albums, another new feature that brings the service closer to parity with other music-streaming options. Reddit users ...