After years of viral clips and moments, college football's Pop-Tarts Bowl is back, and is promising to "up the ante" for football and food fans alike. While the college football season culminates with ...
It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...
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