The popular putty finally enters the digital era. Here's what it's like to use the new app as father-and-son Play-Doh first timers.

The Play-Doh Touch Shape to Life Studio, available this fall for $40, is primarily focused around a new app that turns plasticine creations into digital characters using an iPhone or iPad’s ...

This interactive experience scans a child's little clay creations into the Play-Doh Touch app where they become 3D characters.

The Play-Doh touch app creates a digital version of the sculpture, incorporating it into game play.

Play-Doh now lets children transform their clay creations into animated characters that inhabit a virtual world through a dedicated app. This is part of Hasbro's efforts to refresh the 60-year-old ...

Consumer Products announced a new, expanded collaboration between the PLAY-DOH brand and Disney to champion the ...

Hasbro Inc. (NASDAQ:HAS) and Disney Consumer Products, Inc., the retailing and licensing subsidiary of the Disney Experiences ...

The popular putty finally enters the digital era. Here's what it's like to use the new app as father-and-son Play-Doh first timers ...