2024 has been a year of new products for Oreo, starting with their viral Space Dunk cookies with luminous pink and blue stripes. Oreo also released a Churro flavor which went down well ...

The biscuit category is highly penetrated at 96% and is also highly fragmented, more so within the larger snacking category. Oreo has enjoyed strong brand power across SE Asia, as a favorite cookie.

Stuffed with pieces of the iconic sandwich cookies, 'The Most OREO OREO' hits shelves on Jan. 30 Anna Lazarus Caplan is a writer-reporter for PEOPLE. She has been working at PEOPLE since 2022.