The enthymeme is a powerful rhetorical tool to influence and persuade others. Here's what it is—and how it's used.

I recommend thinking, writing and arguing in threes. Considering the reasons behind the power of three underscores why, when ...

Teaching persuasive writing to Year 7 students is more than just an exercise in academic development; it’s an opportunity to ...

For CEOs and CEO aspirants, forging or simply strengthening direct relationships with the White House will be of even greater importance during the next presidential term, as evidenced by the ...

The leaders of most modern countries exploit a powerful political tool - the power of images. These techniques, in fact, were invented thousands of years ago by the leaders of the Ancient World.

The Office of the Provost announced Persuasion at Scale—a new course designed by Eunji Kim, assistant professor of political science, and Christopher Wiggins, associate professor of applied ...

However, firms must consider potential reputational risks, as pushing persuasion too far could erode trust or attract scrutiny by regulators. For consumers, the takeaway is simple: stay informed ...

A random subset of participants was targeted through our promotional campaign to test whether the product's diffusion among untargeted participants operates primarily through information sharing or ...