On Tuesday, Patrón Tequila waded into the additive-free tequila debate with a new campaign celebrating its "no secret ingredients" recipe. The announcement comes at a precipitous crossroads in the ...

The power of Patrón Tequila is undeniable. The brand started in the late 1980s and worked for decades to build around the idea that tequila could be and should be considered a “premium” product (and ...

During a trip to Hacienda Patrón in Jalisco, Mexico, I tried the Grammys 2026 cocktail menu, including three drinks featuring Patrón tequila.

As agave spirits continue to rise in popularity, premium and ultra premium bottles are increasingly in high demand. Brands that offer transparency and consistency have never been more important and ...