Pandora can match the emails of its users to UID2 tokens, which can be passed through AdsWizz, The Trade Desk and other UID2-compatible ad platforms.

Key takeaway: in creating more personalized, dynamic audio ads, new technologies can impact not just Pandora’s free radio service but the company’s entire business as well as its stakeholders. The ...

Pandora announced that Starbucks, Lexus, and Budweiser are the first brands on its new Pandora iPad advertising platform. Each campaign features attributes that fully make the most of one or more ...

Pandora ad revenue up 1% Y/Y; SiriusXM sees 445K decrease in self-pay subscribers in 2023, lays growth foundation. The market is reacting to Powell’s speech. Learn how to time your next move.

Pandora’s old pay service was nothing to write home about; or more accurately, it was nothing to pay for. Pandora One, their new, $36/y premium option, at least tries to give you your money’s worth.

Edison Research's ad-supported audio study shows the overestimation of Spotify and Pandora's audience by advertisers compared to radio.

The epic tale of how the internet radio giant got disrupted by Spotify, Apple, and the all-you-can-stream model.

The reactionary conservative Christian scolds of One Million Moms (OMM) are once again targeting jewelry brand Pandora for a completely innocuous ad. The anti-LGBTQ+ organization recently posted ...

Pandora Media Inc. Chief Executive Officer Joe Kennedy said the streaming-radio service isn't finding enough advertisers to buy all the space created by mobile-phone users, underscoring concerns ...

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say "yes" after the ad asks a ...