You may make one of the tastiest foods available at the grocery store, but if your packaging does not attract consumers it's not helping your marketing efforts. While some businesses only see ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

If consumers cannot find what you are selling in an overwhelming in-store environment, then you have already lost the battle. Many of us buy things that we may or may not need based on the packaging, ...