When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

Public relations is a well-known term that is less often understood. Some may confuse it with marketing or advertising, and while it is tangentially related, it stands apart from both. However, ...

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

Virtually every modern business has a public relations (PR) department or representative. PR can significantly impact the public perception of a publicly traded company to the extent that good or bad ...

AI now decides whether your earned media gets surfaced, cited or ignored. Here is why founders need to rethink PR strategy ...

Public relations and journalism exist in an uneasy balancing act, a relationship where they both rely on each other as part of a communication ecosystem. It used to be that journalism was the stronger ...

While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let’s debunk these myths so you can identify a PR plan that works ...

MAY is the designated month for honoring all mothers—from working moms in business and the professions to fulltime housewives who mind home and hearth. Thus, I believe there is no better time than now ...

FL PR and Communications, the London and Istanbul based international public relations and strategic communications agency, ...