A former Jets employee is suing the team and the NFL for unspecified damages over the Jets’ use of a logo he designed. Jim Pons filed a suit alleging he came up with the design in the late 70s while ...

Here’s the story behind Microsoft’s graphical branding and four-colored logo.

“Your logo might represent your company. But your face is what makes people believe in it.” – Stephen Skeel with 7 Wonders. The era of faceless marketing is over. The era of founder-led brands is here ...

The Baylor Bears are going after Boston University over its nearly identical logo—again. At the core of the lawsuit filed last week in Texas federal court against the Trustees of Boston University is ...

As hockey season approaches and attention turns to the annual “Battle of Comm. Ave.” between Boston University and Boston College, another BU battle continues brewing — a lawsuit filed in Texas.