Microsoft rebrands its productivity suite to Microsoft 365 Copilot, emphasizing AI integration, with a new logo and subscription price increase.

Microsoft has announced its first price increase for Microsoft 365 in 12 years, attributing the rise to the introduction of Copilot AI capabilities across its suite of applications. Effective immediately,

Microsoft has been testing adding AI-powered Office apps, the most important feature of Copilot Pro, into the Microsoft 365 subscriptions in recent months. What was previously only available in Australia, New Zealand, and a number of countries across Asia is now expanding to most markets worldwide.

Microsoft is increasing the price of its consumer Microsoft 365 bundle by $3 per month as it adds AI features to

According to emails, Australian 365 Family users will also see an increase from AU$139 to AU$179, while 365 Personal subscribers will have a rise from AU$109 to AU$159. That's a 45% price hike, and it's all for AI features and enhancements in apps that's contributing to it.

According to a new blog post from Microsoft, Microsoft 365's Personal and Family plans have been bundled with Copilot and priced up to roughly $3 a month. The latest monthly cost is $9.99, up from $6.

The Microsoft 365 bundle price is increasing in the U.S. for the first time in a dozen years as the tech giant adds artificial intelligence tools into longtime products like Microsoft Word. The cost of Microsoft 365 Personal and Family subscriptions will rise by $3 per month,