Opt-in e-mail or permission-based marketing has been rightly touted as a means not only of differentiating legitimate direct marketers from low-rent spamsters, but of building stronger customer trust ...

The arguments about opt-in versus opt-out marketing can be intense. Both approaches have their supporters: The opt-out method is typically favored by business leaders, who claim that all’s fair in ...

E-mail marketers anxious to see that their opt-in mailings are not mistaken for spam are finally seeing brighter days, new research suggests. While the journey to the customer’s inbox is getting ...

Some popular free Web services are playing both sides of the fence when it comes to protecting consumers from pesky marketers, offering to block junk e-mail while they help advertisers push promotions ...