HBC’s clothing line for the Vancouver Games is better than the disaster it pushed in Beijing. But it’s still a bore—and there’s the whole logo fiasco.

Sportswear brand Asics will recycle used clothing to make the official uniforms for Japan's Olympic and Paralympic teams. The uniforms will be worn by the home team at next year's games in Tokyo.

The Olympics occupy a lofty place in Nike culture ... On a more terrestrial level, Nike foresees clothing made from spider silk and the emergence of volcanic glass compounds.