This article originally appeared on Fortune. Nivea is pulling its “White is Purity” ad after social media users accused the company of being racist. The ad originally appeared on the company’s Middle ...

The beauty brand used the slogan “white is purity” for the ad posted on its Facebook page, which was geo-targeted at followers in the Middle East, according to the BBC. “Keep it clean, keep bright.

The German skin care brand Nivea finds itself in the midst of a controversy after using the phrase “White is purity” in its latest ad. Nivea created the ad to promote their Invisible For Black & White ...