You don't need to be a genius to figure out that putting the words "white" and "purity" together is problematic, what with white supremacy and all.

Nivea has pulled a deodorant ad that declared "White Is Purity" after people called the slogan racist and after some hijacked the ad's online campaign with comments about white supremacy.

After a flurry of negative reaction, Nivea has withdrawn an ad showing a clean-cut black man ready to toss away a dark-skinned, unkempt head with long locks and an unkempt beard.