Celebrating women across sport and art, the collaboration stands as a symbol of power, a force of discipline, and creativity ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new adverts flip the traditional affirmation into a question: 'Why do it'? and ...

Nike’s Yardrunners 6.0 Air Max '95 campaign is reshaping the narrative around HBCU culture through authentic storytelling and ...

Nike's partnership with Skims, which was most recently valued at $4 billion, also includes collaborating beyond the new product line. Skims will get access to Nike's manufacturing and development ...

Developed by Wieden & Kennedy Portland, the campaign has so far taken the form of a commercial airing on TV, cinema and LED screens, and will be adapted for different Nike markets. The Asian ...

Nike has teamed up with Kim Kardashian's intimates brand Skims to launch a new line of activewear as the legacy sneaker giant looks to win over more women and better compete with Lululemon, Alo Yoga ...

With Sha’Carri Richardson, Serena Williams and co-founder Kim Kardashian front and center, the new NikeSkims collection is built around strength. Anyone expecting the line to be just about ...