A major shift is coming for one of Europe’s top national soccer teams, as Puma has announced a new long-term agreement with the Portuguese Football Federation (FPF). The new partnership will begin in ...

Key opportunities in the European soccer kit supplier market include leveraging the growing influence of adidas, Nike, and PUMA, capitalizing on the Premier League's high revenue potential, and ...

Football in the 21st century has, to a generation of young supporters, been the story of duopoly: Lionel Messi devotees and those who obsess about Cristiano Ronaldo. A two-party system has driven mass ...

The Premier League has announced that PUMA will become its new ball supplier from the 2025-26 season. The Athletic revealed in the summer of 2023 that the Premier League was set to end its 25-year ...

It is the lightest and most expensive marathon running shoe in history and, at its launch in the shadow of Nelson’s Column in Trafalgar Square on Thursday night, there was a collective certainty about ...

Nike announced it will increase prices between $2 and $10, depending on the product, with the added costs starting June 1, USA Today reported. Nike did not specifically say tariffs when introducing ...

There’s no one more ecstatic about Skepta’s new Puma collab right now than the UK grime artist himself. Following the release of his new Skope Forever Puma sneaker last week, Skepta took to social ...