For several decades Nike has been the champion of sportswear, renowned for its iconic logo and punchy slogan. Created in 1964, the company has come a long way since its conception – and its ads keep ...

NEW YORK -- Nike's latest viral ad is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic. The video ...

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More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

Nike champions the singular talent of Las Vegas Aces basketball star A'ja Wilson, as the brand amps up its athlete-focused storytelling amid a turnaround plan. The campaign, created by agency ...

Los Angeles Lakers star LeBron James dropped a new advertisement from Nike that caused mixed reactions from fans.

Even when Nike began prioritizing its DTC channels, Dick’s remained one of its strategic wholesale partners. And Nike executives last month emphasized their efforts to connect those two channels, ...

As traditional advertising loses its grip, brands are embedding themselves more and more directly into the shows and movies we choose to watch.

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment. By Michael S. Rosenwald Jim Riswold, a visionary and ...

It’s a facial expression that has grown all too familiar over these past few months: Tiger Woods staring at the camera, eyes a bit droopy, his whole body as contrite as can be. Is he better at sinking ...