This year's lineup of new ammo includes everything from snake-defense handgun loads to a brand-new cartridge that could revolutionize rifle ammunition.

We're tracking down notable new rifle cartridges, handgun ammo, and shotshells at SHOT Show 2025. Here's what we've found so far.

X-DEF self-defense ammo provides the ultimate stopping power in self-defense situations. The 9mm pistol factory-new ammo has proven penetration of 12 to 18 inches in ballistic gel.