Dos Equis is revitalizing its The Most Interesting Man in The World mascot with an interactive campaign that places his backstory — or at the very least, his quips — in the hands of fans. On Monday, ...
As beer brands fight for attention in a softer U.S. market, Dos Equis is turning fan comments into commercial copy for The Most Interesting Man in the World. This voice experience is generated by AI.
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