I often wonder why Philip Kotler, the father of modern marketing principles, has never once written about mobile user acquisition. After all, the practice itself isn’t far removed from the traditional ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Viki Zabala is director of marketing at Fiksu, developer of the award-winning Fiksu for Mobile Apps Marketing Platform. To be successful, users must discover your game, install and then engage with it ...

2021 was a truly transformative year for the mobile app industry. In light of multiple lockdowns as well as wholesale privacy changes affecting user acquisition on iOS, consumer habits and user ...

Having already tested the new service on a number of brands, the technology is basically Twitter’s version of retargeting based on the previous behaviour consumers. Tailored audiences from mobile apps ...