To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions ...

Series of native, mobile ad solutions capture people’s attention while driving listener engagement; OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the go-to music source for fans and artists, ...

Increasing time-spent on apps will continue to drive mobile advertising spend in 2023, but at a slower rate, due to economic headwinds and slower growth in overall ad spend, according to a new ...

The “un-carrier” is getting into programmatic. T-Mobile has hired ad tech vet Mike Peralta, former CEO of AudienceScience, EVP at Criteo and CRO of Future, as VP of Marketing Solutions, an ad tech and ...

Discord is bringing video ads to mobile devices starting in June 2025, expanding its ad business while inviting users to earn rewards for “playing, streaming, or watching videos. ”Expanding our ...

Happy Weekend! Digital Media Weekender is a collection of our favorite digital media news of the week, delivered Saturday mornings exclusively to BI Intelligence members and INSIDER subscribers. What ...

Opinions expressed by Entrepreneur contributors are their own. We’re safely in the age of the smartphone, and yet brands continue to struggle to connect with consumers on mobile. It isn’t altogether ...

Judy is a reporter at XDA with years of experience writing about computing. She always has an Windows computer handy and is always looking into upgrading. When she's not writing about tech, she's ...