Miss Rheingold is back. And, by the way, so is the beer. Under new CEO Tom Benheim, a 40-year-old turnaround specialist who took the reins 18 months ago, the company has launched a comeback. With a ...

2003-07-04 04:00:00 PDT Rye Brook, N.Y.-- Robert R. Wechsler, an advertising executive who had a hand in the creation and continuing success of one of the most popular promotional campaigns ever, the ...

FORTY years ago, she needed a set of white gloves, lacquered hair and a porcelain complexion to stand a chance. But Miss Rheingold’s 21st-century incarnation is more likely to wear a tattoo than fake ...

A Connecticut beverage marketer has teamed up with the Lion Brewery in Wilkes-Barre to revive a beer brand, bringing Rheingold to the shelves for the first times in 35 years. Drinks Americas hopes to ...

Tattoos, tank tops and triceps – times sure have changed for Miss Rheingold. The blue-collar brew that ruled New York in the 1950s and ’60s is trying to launch a comeback by resurrecting a beauty ...

IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president of the little-known Liebmann Brewery, to present ...

The Daily News reports, “After fading from taps and markets and switching owners, Rheingold is set to relaunch under a new label and possibly new flavor this October.” Even with a flavor change, the ...