Focusing in on the in-store experience, Michaels is introducing a birthday party planning service in the U.S. for children ages 4 to 13, the crafts retailer announced Thursday. Starting at $299, ...
More than 14,000 children have celebrated their birthday at craft retailer Michaels, said Heather Bennett, executive vice president, marketing and ecommerce at Michaels, at the Shoptalk Fall ...