W e've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no ...

The campaign from ad agency Leo Burnett is the new instalment of the fast food brand’s ‘Breakfast, done properly’ campaign.

We've seen various brands drop their logo on adverts lately, and McDonald's is the latest to release a spot with almost no ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...

"But sauces are also going to be a big thing, in my estimation, for 2025." A McDonald's logo near a restaurant in Santa Monica, California, on Nov. 13, 2023. (Jakub Porzycki/NurPhoto via Getty ...