McDonald's has plenty of great McCafé coffee beverages. But what ever happened to the sugar-free vanilla flavor? Here's what ...

Quick-service restaurant McDonald's ran a campaign for its coffee to increase sales, gain share of voice (SOV) and overtake Starbucks to become the top coffee brand in Hong Kong. In 2023, McDonald’s ...

The creative energy was flowing at Saffron Pottery Studio as they got a surprise visit from the McCafé Coffee Break! CochraneNow and Cochrane McDonald’s stopped by with all the bells and whistles, ...

McDonald's breakfast items sit on a countertop, including a Sausage McMuffin with Egg, a Bacon, Egg & Cheese Biscuit, hash browns, and a McCafe coffee - The Image Party/Shutterstock ...

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Why is this work relevant for Creative Strategy? In 2023, McDonald's Hong Kong decided to permanently upgrade all its coffee to McCafé coffee. Although McDonald's coffee was one of the most consumed ...