Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research from WARC. The report was based on data from a ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Crafting effective, winning strategies requires a structured, methodical approach that uses the strengths of specialized tools. By combining the capabilities of Perplexity and NotebookLM, you can ...

James Mull is the owner & founder at htmull, an international digital marketing and web design agency with clients across all industries. A website is your 24/7 salesperson when your brick and mortar ...