Marketers face the prospects of complying with existing consumer data privacy laws, grappling with new ones expected in 2022 and managing customer data — all while dealing with forces like third-party ...

Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t quite get the smooth back-to-normal pandemic recovery we were hoping for, but as we collectively ...

Despite 2021's unfulfilled promises across many fronts, some creative efforts have proved enduring. They captured the cultural moment or felt keyed into what's coming, with brands jumping on viral ...

Each year, B2B Marketing conducts a survey to understand what marketers will be focusing on for the year ahead. Conducted with Cogniclick, the survey presented 19 topics to participants, and asked ...

Do you work in the Marketing, Media & Advertising industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research. The following is a ...

Celebrating the industry-leading organisations, the 16th annual B2B Marketing Awards honored the best in B2B. Download this guide to find out who the winners are. From the best use of thought ...

Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to ...