Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

In today's rapidly evolving digital world, the traditional marketing mix of the four Ps (product, promotion, placement and price) is no longer adequate. In the internet era, amidst ever-growing ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...