Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices. AI-driven ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

A total 69% of 10Fold's survey respondents expect their budgets to increase, amid a stronger alignment between marketing and ...

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics. With more brands and enterprises making the transition to full-blown ...

Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

The point of automation is to free up your time so you don’t have to be directly involved in your business all the time, right? Wrong. Well, not entirely wrong, but not entirely right, either. Sure, ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Are you throwing money down the drain with marketing strategies that just ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing ...

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? To find out, Allocadia surveyed 200 ...